Shadrack Nyakoe
Carrefour, operated in Kenya by Majid Al Futtaim, has unveiled the second edition of its Grand Brand Festival, a two-week nationwide campaign running from 19 September to 2 October 2025.
The festival combines massive discounts of up to 50% with a customer rewards programme worth an estimated KES 9 million. Shoppers who purchase selected items from participating brands will automatically be entered into prize draws featuring two cars, school fees support, fully paid holiday trips, and more. Winners will be announced through online and live draws scheduled between 26 September and 8 October.
This year’s festival also places a spotlight on local suppliers, with Carrefour highlighting and promoting products from Kenyan brands. The move reflects the retailer’s ongoing commitment to supporting local industries while giving shoppers access to high-quality, affordable goods.
The Grand Brand Festival covers a broad range of categories including groceries, fresh produce, household essentials, personal care products, and electronics. Customers can shop the offers across all 29 Carrefour outlets nationwide, as well as online through the Carrefour mobile app.
Carrefour Kenya says the initiative is designed to reward customer loyalty while fostering stronger ties with local producers and delivering unmatched value to households during the shopping season.
Patmoz
