Patmoz
The marketing and communications industry in East Africa is experiencing a wave of change, led by Zedekiah “Zedd” Mukoya, the CEO and founder of Wave360 Africa. As Mukoya celebrates his birthday today, October 4, 2025, he is also marking a year of groundbreaking achievements that have redefined cultural and experiential marketing in the region.
Under his leadership, Wave360 Africa has grown into one of East Africa’s most influential full-service agencies, winning the trust of global corporations, development partners, and youth-focused institutions. Mukoya is credited with pioneering a unique approach that fuses cultural storytelling, immersive brand experiences, and impactful youth engagement—strategies that are helping brands forge authentic connections within the region’s dynamic markets.
Beyond commercial campaigns, the agency has expanded its footprint into social impact initiatives. Over the past year, Wave360 Africa has collaborated with international organizations on health-focused projects, including efforts linked to the Centers for Disease Control and Prevention (CDC) through NGO networks. These partnerships have produced simplified digital communications that highlight public health successes across multiple regions. The agency has also spearheaded sexual health sensitization campaigns with international NGOs, raising awareness about contraception rights and access across key Kenyan counties.
Mukoya’s influence extends into humanitarian and cultural advocacy as well, with contributions to movements such as the Africa 4 Haiti Campaign, which amplified Africa’s voice in global solidarity efforts.
The agency’s strengths in experiential marketing were recently showcased in a high-profile collaboration with SBC Kenya, the official distributor of Pepsi. To launch a new product, Wave360 Africa executed a bold campaign that culminated in an award-winning brand activation booth at the Nairobi International Trade Fair. The booth attracted tens of thousands of visitors and received special attention from both the Governor of Nairobi and the President of Kenya—an achievement that underscored the agency’s growing reputation for strategic, culturally relevant brand experiences.
With more than 30 institutional clients, over 40 corporate partnerships, and a new expansion into Uganda, Mukoya has positioned Wave360 Africa as a key player at the intersection of business, culture, and social impact. As he marks another year of life, industry watchers say his vision is poised to drive even more ambitious projects across East Africa.
Shadrack Nyakoe
