The People’s Governor, IZZOH-FRESH (born Isaac Chege Njuguna), has reaffirmed his commitment to transformative and people-centered urban leadership following a strategic engagement with professionals at City Hall. The meeting centered on innovative approaches to urban order, enterprise empowerment, and inclusive development within Nairobi County.
A Vision Rooted in Resilience and Unity
Born to humble peasant farmers and raised in the informal settlements of Mathare, IZZOH-FRESH’s journey from the grassroots to international boardrooms in London embodies determination, faith, and unity. A “pure-breed Kenyan,” his background bridges multiple communities — a reflection of Kenya’s diversity and cohesion.
A Calling to Serve
Surviving a near-fatal gunshot wound to the throat in 2009 became a turning point in his life, inspiring him to embrace leadership as a divine calling. His guiding philosophy, TUNAWEZA (“We Can”), promotes structure, opportunity, and dignity for all.
Order Through Opportunity
Through his Urban Order Model, Governor Mghetto envisions a city that uplifts its people. His flagship initiative, The People’s Bazaar – Hawkers City, aims to organize and empower informal traders, transforming the street economy into a structured and productive enterprise ecosystem.
Empowerment Through Inclusion
Governor Mghetto’s Empowerment Cluster Initiative converts marginalized zones into innovation and productivity hubs, creating jobs and fostering youth entrepreneurship — a model he calls capitalism with compassion.
The People’s Movement
Rooted in the belief that “Order through opportunity, not fear,” IZZOH-FRESH champions a Nairobi where every citizen belongs and prospers — a city built not by exclusion, but by empowerment and shared dignity.
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