Shadrack Nyakoe
Award-winning strategic marketing firm Wave 360 Africa made its official entry into the market in Uganda, signaling an important milestone on its journey to expand into the Eastern African region. The soft launch occurred at 1:00 PM EAT, marking the beginning of an active new phase for the company following ten successful years in Kenya.
Reputed for its “bold, culture-shifting” efforts on Kenyan campuses, clubs, festivals, and boardrooms, Wave 360 announced with eagerness to take its vision to the “Pearl of Africa.” In its shared letter to both Kenyans and Ugandans, the company focused on the point that this expansion is “more than just a milestone”—it is “the continuation of something we’ve built together.”
Having collaborated with more than 54 institutions and created over 40 robust corporate partnerships in Kenya, Wave 360 has left an impression by igniting conversation, establishing relationships, and driving cause-focused campaign work. In Uganda, the company intends to follow the same path—closely collaborating with domestic institutions and brands to create together stories that engage, guide, and drive growth.
The activities in Uganda by Wave 360 will consist of digital storytelling, insights from the field, and strategic branding and are all informed by the fusion of creativity and strategic planning to connect with local people and populations. Wave 360 communicated firm faith in Uganda’s “vibrant, youthful, and progressive” culture and confirmed its commitment to “listening, learning, and leading along with the country’s talented thinkers, makers, and visionaries.”
This action demonstrates Wave 360 Africa’s ambition to be one of the leading cultural influencers on the continent in the region of East Africa by using its strategic marketing capabilities to build genuine human relationships. The company welcomes Ugandan businesses and institutions to come together and work on culture-inspired, value-focused campaigns created by and for the people.
For individuals who are interested in collaborating with Wave 360 Uganda, one can reach out by email to Zedd@wave360.africa. As the organization takes this thrilling journey forward, its message to Uganda remains loud and clear: “Uganda, let’s do this together.”
