Shadrack Nyakoe
Treasure Communications Limited, a leading marketing and communications agency serving Eastern Africa and the Middle East, has announced the launch of a transformative capacity-building initiative in partnership with Generation Kenya — the MD Leadership Program.
The groundbreaking program is designed to equip senior marketing professionals and emerging executives with world-class leadership techniques, strategic management tools, and sector-specific insights, setting the stage for the next wave of industry leaders.
The initiative responds to a growing demand for high-impact leadership in Kenya’s dynamic marketing and advertising landscape. With a strong focus on talent growth, skills exchange, and executive development, the program aims to redefine leadership development within the sector.
“This program represents a bold step towards the future of leadership in marketing. As the sector continues to innovate and expand, we must ensure that our leaders are prepared to navigate complexity and lead strategically with purpose. Partnering with Generation Kenya allows us to scale our impact and empower the next generation of marketing trailblazers,” said Francis Mworia, Managing Director, Treasure Communications Limited.
The program integrates global best practices with localized insights, ensuring participants are not only globally competitive but also contextually relevant. Through executive workshops, mentorship, peer-to-peer learning, and immersive leadership labs, the MD Leadership Program will accelerate professional growth while strengthening collaboration across the industry.
Speaking on the partnership, Corrine Ngurukie, CEO, Generation Kenya, noted:
“At Generation Kenya, we are passionate about building sustainable employment pathways and closing the skills gap in key sectors. Our collaboration with Treasure Communications on the MD Leadership Program is a natural extension of our mission. By investing in the leadership layer of the marketing ecosystem, we’re creating ripple effects that uplift entire teams, agencies, and the broader creative economy.”
The initiative marks a significant milestone for Kenya’s marketing sector, signaling a shift from fragmented individual training to a holistic and inclusive approach to leadership and governance across the industry.
The MD Leadership Program is now accepting applications, with the first cohort set to graduate in June 2026. Further details on applications, selection criteria, and curriculum will be shared via the official platforms of Treasure Communications and Generation Kenya.
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