Shadrack Nyakoe
In a heartwarming twist to Kenya’s Madaraka Day celebrations, Coca-Cola has partnered with Easy Coach to deliver unforgettable travel moments to passengers across Western Kenya and Kampala.
This innovative collaboration brought the brand’s beloved “Share a Coke” campaign to life in a deeply personal way by printing passengers’ names on Coke cans and calling them out at bus stations.
Launched in April, the 2025 edition of “Share a Coke” is crafted with Gen Z in mind a generation that values authenticity, emotional connection, and unique experiences. The campaign replaces the iconic Coca-Cola logo on bottles and cans with real names of Kenyans, turning each product into an invitation to connect, share, and smile.
This past Madaraka Day weekend, more than 1,000 Easy Coach passengers were surprised with two personalized Coke cans each—one for themselves and one to share. The surprise was delivered right before boarding, and names were called out aloud, evoking laughter, curiosity, and emotional reactions. What started as a simple journey soon transformed into a celebration of identity, unity, and togetherness.
“Hearing my name being called out for a Coke can was such a surprise I felt seen and special,” said one traveler, beaming with joy.
From Nairobi to Kampala, and Mombasa to Kisumu, smiles, stories, and selfies filled the air. At Jambojet check-in counters, passengers flying to Mombasa, Ukunda, Malindi, and Kisumu also received personalized Coke cans, turning ordinary flights into moments of surprise and delight.
The campaign served as more than just a marketing effort—it was a cultural celebration. Personal touches like a name on a can reminded Kenyans of how much they share, no matter their destination.
“Easy Smiles, Easy Coach, and a Name”: Coca-Cola turned simple bus rides into memory-making experiences.
“The Bottle That Broke the Ice”: Personalized Coke cans encouraged strangers to talk, laugh, and connect.
“A Name and a Journey”: Whether by road or air, the campaign emphasized the people you meet along the way—not just the destination.
As Coca-Cola continues to blend digital innovation with in-person experiences, this campaign stood out as a shining example of emotional branding in action. Through the simple act of sharing a Coke, travelers were reminded of their shared heritage, the power of connection, and the joy of hearing their name—loud and clear.
